Content
•Typeface: Poppins, Medium (500), 14px.
•Labels stay short, clear and action-oriented.
•Icons keep their proportion and align with the text.
Icon + label · 8px gap
Component Library
All shared UI components from @workspace/ui,
organised by atomic design principles.
Cards
One card system, four brand variants — Offering (Pod), Service, Team and Stat. Equal height, one CTA each, palette-only.
Offering · Pod card
Service card
AI Software Development
Product engineering with AI-assisted delivery — MVPs to SaaS.
Read the guideTeam · Profile card
SM
Skip Marshall
CEO & Co-Founder
Two decades shipping products for founders and operators.
“Clarity before code.”
CG
Chuck Griess
CTO & Co-Founder
Builds AI-era engineering teams that move without technical debt.
“Build what matters, well.”
Stat card
15+
Years building products
30
Days · idea to MVP
0
Wasted sprints
100%
Dedicated to your team
FAQ · Accordion
The site’s most-repeated pattern. One canonical, keyboard-accessible accordion built on native
<details> — collapsed by default, expands on click or Enter/Space.
How does the discovery call work?
A 30-minute, pressure-free call with Skip to understand your goals and whether we’re the right fit — no slide deck, no hard sell.
What does an Express Pod cost?
A fixed scope at a fixed price for a 30-day idea-to-MVP engagement, so there are no surprises.
Who owns the code we build?
You do. Everything we ship is yours, with full handover of repositories, infrastructure and documentation.
How fast can we start?
Most engagements kick off within a week of the discovery call once scope is agreed.
Can you work with our existing team?
Yes. Build and Scale Pods embed directly with your engineers and adopt your tooling and rituals.
Atoms
Fundamental building blocks — the smallest indivisible UI elements.
Badge
Variants Default Secondary Outline Destructive Ghost Link
Checkbox
States
With label
Input
States
Types
Label
Standalone
Paired with input
Radio Group
Vertical
Horizontal
Separator
Horizontal
Above
Below
Vertical
Left
Skeleton
Shapes
Card skeleton
Switch
States
Small size
With label
Textarea
States
Tooltip
Positions
Molecules
Combinations of atoms that form more complex, reusable UI patterns.
Avatar
Sizes
JDJDJD
Fallback
SMJDLG
With badge
JDJD
Group
U1U2U3
+5
Card
Default
Simple
Field
Vertical (default)
This will be displayed on your profile.
With error
Please enter a valid email address.
Horizontal
FieldSet
Select
Default
Small size
Disabled
Organisms
Complex, self-contained UI sections composed of molecules and atoms.
Dialog
Default
Destructive action
Sheet
Sides
Sonner (Toast)
Toast variants
AI Capability Cards
The service grids from /ai-services, rendered in the site’s dark theme — icon card (capabilities) and numbered card (ways to start).
Six places we help companies build AI capability
AI Strategy & Roadmap
Know where AI belongs before you invest in building it. We help leadership teams identify the right opportunities and define a practical roadmap.
Fractional Chief AI Officer
Senior AI leadership without adding a full-time executive. Strategy, governance, and execution oversight on a monthly cadence.
AI Training & Team Enablement
Help your team use AI well, not just more often. Training built around the actual workflows people work in.
AI Agent Infrastructure
Give agents the context, tools, and guardrails they need to do real work, including custom MCP servers and connectors.
Agent Memory & Org Context
Most AI tools forget too much. We design memory systems so agents retain decisions, rationale, and the context recurring work needs.
Custom AI Software & Automation
When the answer is software, we build AI-enabled systems that fit the work, not generic copies of off-the-shelf tools.
Four ways to start
01
AI Discovery Sprint
A short advisory engagement to identify the highest-value opportunities and define a practical roadmap.
02
AI Enablement Program
Training and workflow adoption for leadership teams, departments, or specific roles.
03
AI Build Pod
A product engineering pod focused on agents, MCP servers, memory systems, or custom AI software.
04
Fractional CAIO
Strategy, governance, and execution guidance for companies that need AI leadership before they hire it full-time.
Feature List & Chips
Two recurring atoms on service pages: a check-bulleted capability list and a chip/tag set for the “practical stack”.
Bulleted list (icon + text)
- Diagnose workflow friction and decide where AI creates real leverage.
- Build agents and automation on your existing infrastructure.
- Instrument every action with governance, audit trails and approval gates.
Tags / Chips
MCP & integrations Agent memory & context Training & enablement Fractional CAIO Custom AI software AI operations
CRAFT Methodology
The signature 5-step framework, applied to AI. A repeatable “labeled step” pattern — letter badge, title, one-line rationale.
C Step 1
Context
What does the business need AI to understand about customers, decisions, and constraints?
R Step 2
Rationale
Which decisions are AI-eligible, which need human judgment, and why we drew the line there.
A Step 3
Automate
Which work AI should perform end-to-end, with the right tools, prompts, and connections.
F Step 4
Fortify
Reviews, approvals, permissions, and controls that keep AI useful and safe at scale.
T Step 5
Telemetry
How we measure whether AI improved the outcome, not just whether it ran.
CTA Band
The page-closing conversion block: headline + sub + dual CTA (primary “Let’s Chat” + neutral outline). Shown on the site’s dark surface and a light variant.
AI should create leverage, not confusion.
Book a 30-minute discovery call — no deck, no hard sell. We’ll tell you honestly where AI helps.
AI should create leverage, not confusion.
Book a 30-minute discovery call — no deck, no hard sell. We’ll tell you honestly where AI helps.
Footer
Global footer on the site’s dark surface: brand + link columns + contact + social, with a legal bar.
InTechIdeas
Clarity before code. AI-era product engineering for founders and operators.
hello@intechideas.ai